Clients
Created a strong marketing mix of Social, SEO, advertising and collaborations to promote the Hudson Rivers only “cocktail boat!” The challenge was where to focus - who is the best audience and which channels will be most effective and efficient to reach them. A little research and testing along with applying best practices by channel has led to a solid approach.
The Summer season already looks to be the busiest yet!
Working with designer Lindsey Morano, we helped rebrand and update the KWBA with a new logo and font. In addition, created a social media and advertising strategy that worked with their budget and personnel. After helping implement that strategy and providing a guide to continued success, the KWBA saw an increase in digital traffic and, more importantly, a clear increase in people shopping and dining at the Kingston Waterfront.
A hyper-local coffee roasting business that needs to be very agile and selective with their resources. That’s a word salad way to say they are a small company based in the Hudson Valley. We help them target their communications and marketing and identify partnerships that better aligned with their business goals. A good Vision helps define what your brand can be but also what it is not!
A women-founded sex toy company that specializes in body-safe vibrators and accessories. We partnered with them when the company was just getting off the ground and eager to better understand their potential customers. We put together a research plan that included online surveys, focus groups, and UX testing. It meant sometimes asking some personal questions but the company was able to find its voice, build community, and they continue to bring exciting new products to loyal customers!
